Maybe Charney Has a Schoolgirl Fetish

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As I set out on this brief journey to discover the essence of American Apparel’s ‘Classic Girl’, there’s a pair of underwear lying next to me on the bed. They’re recently shed, artfully crumpled –maybe tossed aside in the chaos of some sexual urgency, or maybe slipped out of in the casual intimacy of a girl’s dressing routine — and the tag remains perfectly legible. In black Helvetica it reads: “American Apparel.” And I think to myself, “This would make a great ad.”