Today’s inspiration is from independent design team, NENUKKO. Their inventively minimalistic aesthetic and provocatively abstract concepts allow them to confront and surpass the classical conventions of design, fashion, and communication. Ambiguity, motion, and stagnancy are the focal points of the conceptualized short film.
The talented and eminent Nick Knight joined forces with stylist Simon Foxton to create an arrestingly optical fashion film for VMAN magazine that illustrates and explores the extraordinarily graphic language of the digital domain. Knight, Foxton, and the SHOWstudio team collected and manipulated imagery from the Internet and reinterpreted the curated data into a culturally relevant film titled “#asif,” that exemplifies our digital reality. The creative team also shot and styled a complementary editorial that parallels the Internet-focused video.